There is a clear benefit in having a panoramic photo shoot done in your business location – customers can view the inside of your property from their mobile phone or desktop computer. However, will that added engagement lead to additional traffic to your website? The simple answer is – yes.
A panoramic shoot makes your site more prominent on Google. This additional prominence will translate to additional click-throughs. Using the analytics on your Google+ Page this increase in traffic can be measured.
In this case study JFFD quotes a 23.7% increase in traffic to their Google+ Local page and a 50% increase in click-throughs from the search results to their website.